Ubisoft Boss Says Gamers Don't Like NFTs Because 'They Don't Get It'

✖ In recent months, Ubisoft has become one of the first major video game publishers that is looking to implement NFTs )non-fungible tokens) in its various titles. The company took these first steps as part of a new beta program that it is calling Ubisoft Quartz, which looks to give players"more autonomy and agency when interacting with the in-game items that help you craft your own story.

"I think gamers don't get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation," Pouard said."But what we [at Ubisoft] are seeing first is the end game.

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The Best Use Case For Gaming NFTs Is One Publishers Like Ubisoft Won’t DiscussI’ve been writing about video games, television and movies for Forbes for over 10 years, and you may have seen my reviews on Rotten Tomatoes and Metacritic. I cover all manner of console and PC games, but if it’s about looting or shooting, I’m definitely there. If I’m watching something, it’s usually science fiction, horror or superheroic. I’m also a regular on IGN’s Fireteam Chat podcast and have published five sci-fi novels. WTF?
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