Epic Games says Apple is stalling launch of its game store on iPhones, iPads in Europe

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Apple has twice rejected documents the video-game publisher submitted to launch the Epic Games Store because the design of certain buttons and labels was similar to those used by its App Store, Epic said

was impeding its attempts to set up a games store on iPhones and iPads in Europe, the latest escalation in a bitter feud over the technology giant’s control of the iOS app ecosystem.

“We are using the same “Install” and “In-app purchases” naming conventions that are used across popular app stores on multiple platforms, and are following standard conventions for buttons in iOS apps,” Epic said in a series of posts on X. Apple said it was working with Epic to resolve the issue and launch its games marketplace. The European Commission declined to comment.

Early this year, Apple proposed changes to its App Store policies to comply with certain directives of the DMA that went into force in March.

 

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