Here's your reminder how close AMD came to financial collapse and just how much we owe to the PlayStation 4 and Xbox One

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Do you remember Bulldozer or have you blocked out those dark times, too?

It might be easy to forget the rocky road that led AMD to its current steadfast and comfortable position in the server and gaming CPU markets. Well, if we needed a reminder, the senior director of OEM consumer and gaming client business for AMD, Renato Fragale, has us covered.

These years were certainly far from zen for the red team. Stock prices stuck to the floor as processor architectures missed the mark for various reasons, such as the bizarre decision to optimise for parallelism while somehow making Bulldozer's single-threaded performance worse than many previous-gen Phenom processors . , which became GlobalFoundries, a decision that was made to save itself from another possible moment of financial oblivion back in 2009.

 

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