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NINTENDO. Nintendo's game character Super Mario is seen on a screen at the presentation ceremony of Nintendo's game console Switch in Tokyo, Japan on January 13, 2017. File photo by Kim Kyung-Hoon/ReutersFurukawa recognized the use of technology similar to AI long before its current popularity, stating “In the game industry, AI-like technology has long been used to control enemy character movements, so game development and AI technology have always been closely related.
Nintendo’s president, nevertheless, believed that generative AI “has issues with intellectual property rights” even with its potential for creativity. The president noted that they remain “flexible in responding to technological developments.” But noting their “decades of know-how” in making games, he said that they “hope to continue to deliver value that is unique to us and cannot be achieved through technology alone.”. The technology, created with the help of Ubisoft and InWorld, allows NPCs to answer spoken questions while syncing up the dialogue with the character’s mouth movements.
These cases and incidents between the creative industry and AI companies are expected to reshape how intellectual properties should be protected in the age of AI. –Rav Ayag is a Tech and Features intern at Rappler. He is an incoming senior at the Ateneo de Manila University in the Bachelor of Fine Arts Creative Writing program.
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