It seems like every single industry is trying to find some way to make money off AI, and video game companies are no exception. Publishers like Square Enix have promised to be"aggressive" in using the technology, but not everyone feels so strongly. During a recent shareholder Q&A, Nintendo was asked whether the company has any plans on using AI in its games.
"In the game industry, AI-like technologies have long been used -- for example, to control the movements of opponent characters -- so I believe that game development and AI technology have always had a close relationship. Generative AI, which is becoming a big topic recently, can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights," said Furukawa.
The use of generative AI has led to a lot of controversy, as well as legal issues. The fact is, generative AI is trained on existing material; the work of legitimate artists is being used, often without their consent. Earlier this year, the estate of George Carlin sued Dudesy AI over the creation of a fake special created using the tone and mannerisms of the late comedian. Meanwhile, living actors like Morgan Freeman have seen their voices impersonated and used without their consent.
Do you think Nintendo is wise to steer clear of AI? Do you think the bubble will burst like it did with NFTs? Share your thoughts with me directly on Twitter at @Marcdachamp, on Bluesky at @Marcdachamp, or on Instagram at @Dachampgaming!
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