How the Developer of 'Among Us' Is Helping Indie Studios Survive Gaming’s Current Tumult

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As the video game industry contracts, indie developers are left with fewer options for funding. Innersloth has some ideas for how to provide a lifeline.

In 2020, two years after its release, Innersloth’s social deduction game, Among Us, was the world’s most downloaded mobile title. It brought in millions of dollars and gave the developer not only the cash necessary to stay afloat but enough to help fellow indie companies get their own games off the ground. With Outersloth, a new fund Innersloth announced earlier this month, the company set out to help them escape the hazards of the traditional publishing cycle.

” Outersloth doesn’t have hard and fast rules about who it will help, although it will say no to blockchain or AI games. Its model is very hands-off. No one from the company is asking to give notes on the games it backs. On its site, it described the pitch for Clickholding—a project announced this week from developer Strange Scaffold—as “such an unhinged and unsettling story it made an entire room erupt.” To the Outersloth team, it had the makings of a good bet.

 

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