Berliner founded the Berliner Gramophone Company, and soon it and many other recording companies aggregated together on to records, musical pieces that were judged complementary and appealing to consumers. Digital technology reversed this bundling strategy and so today we can each customise a progression of tracks that match our musical tastes and moods.
Eno has typically composed by prescribing patterns and relationships among a collection of instrumental sounds, and then allowing the “system” – a computer – to synthesise myriad results within the guiding boundaries and rules. Netflix has experimented with interactive films. One of its most well-known is Bandersnatch from 2018, a part of its Black Mirror series of science fiction and dystopian instalments.
Interactive films transform passive consumption into active exploration. They may reduce the threat to the film industry from the constant engagement and interaction of the now huge computer gaming sector.