. But one area it's not interested in venturing into, for the core game at least, is the realm of user-generated content: UGC has been a massive boon for some games, but Riot doesn't see it as a good fit for League.
League of Legends game director Pu Liu echoed that sentiment, saying that user-generated content"is primarily a platform and technology play" that's already dominated by a small handful of games—Roblox, Fortnite, Minecraft—in what he described as"a fairly winner-take-all market." One thing Riot has in mind to help broaden its audience is ensuring it's as easy as possible to be aware of, and move between, its games. In late 2023, for instance, the studio added abutton to the League of Legends client, which van Roon said"felt like a good way—especially because we know that the MOBA and the strategy audiences overlap a lot—to serve both the existing League players who might want to play LoR and the LoR community looking for more players to come in.