The Swedish furniture brand is using paid jobs in its new video game to market its flexible work environment. — Getty Images/Fortune/The New York Times, a simulation in which players roll virtual burritos for a chance to win credits at Chipotle stores. Kellogg and Forever 21 have tried their hand at similar stunts on the platform to help promote their products, and the platform even rolled out virtual video ads earlier this year.metaverse as well – with a twist.
The announcement comes as part of Ikea’s effort to attract a new generation of workers, according to the press release. The company toldthat the brand is actively trying to promote greater work flexibility and give employees increased autonomy in determining their work patterns. For the 10 paid positions, pay will start at £13.