Xbox Dominated Summer Game Fest — But Game Pass Remains Tricky Bet

Loyalists of Microsoft’s console brand Xbox have long expressed frustration at its slow output of first- and second-party exclusives, compared with Sony’s PlayStation. presented dozens of upcoming titles over the course of two hours, delivering far more trailers and gameplay looks for AAA games than Friday’s mainWith the vast majority of featured titles set for day-one releases on subscription service Xbox Game Pass, the audience response in the auditorium was rapturous throughout the show.

As such, making the highly anticipated “Black Ops 6” available for free to Xbox and PC gamers subscribed to Game Pass is a move that could jeopardize launch sales for the multiplatform title, which will still be available on PlayStation 5., Treyarch’s director of production. “We’ve been thinking a lot about onboarding ... with new players, how do you bring people into that universe?”

“There's a magic to Blizzard brand games that they look for those types of ... evergreen games that you can play in terms of the game mechanics,” said Rod Fergusson, Blizzard SVP and general manager of the “Diablo” franchise. “It's hard on a lot of developers right now ... it's not just Tango and Arkane, it’s all the other studios,” said Urquhart, who added that Obsidian had been through three rounds already with 30 roles cut.

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