Microsoft showed off three new Xbox models yesterday at Summer Game Fest 2024, but anyone following the mass of leaks last year may have been surprised at how little changed for this mid-cycle refresh.
Taken alone, these are fine refreshes. But Microsoft was in the unenviable position of competing with not only Sony and Nintendo, but also itself, in the form of those leaked plans.A $450 all-digital 1TB console and $600 2TB special edition are disappointing in comparison to Brooklin, the 2TB $500 all-digital console with a shiny new controller the leaked deck was pitching.
One particularly telling slide in the May 2022 document predicted 25-29 million of the mid-cycle consoles could be sold in three years. As of today, that would mean more-than doubling the lifetime sales of the platform. At the time, Microsoft’s hardware team was probably not expecting sales to be as dismal as they currently are. Microsoft ended the last console generation with around 58 million Xbox One consoles sold, which was a marked decline from the 85-plus million Xbox 360s it moved.
The tough thing for team Xbox is Sony and Nintendo are broadly walking their own road and doing pretty well at it. Sony has sold 58 million PlayStation 5s and is preparing to launch a pro variant that will be significantly more powerful than the Xbox Series X. It’s also opening up to publishing on PC and just announced a game that’s coming to Nintendo Switch.
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