said the $63.4 million 'Give Up For Good' campaign would help raise awareness of the health harms of smoking and vaping.
National data from 2022-23 showed one in every six high school students had recently vaped – four times the rate of students five years earlier.One of the first anti-vaping advertisements shows teenagers gathering together, where vaping would be common such as at school, with friends or alone."Nicotine is highly addictive and before you know it, what starts as an occasional thing becomes something much more serious. But it's never too late to quit," Butler said.
This includes funding for Quitline services, the development of an online cessation hub and the redevelopment of the My QuitBuddy app. "We want to remind people they're not alone in giving up for good. Quit services are culturally safe, they're inclusive, non-judgemental and free. So whether it's your first attempt to quit, or your tenth, we're here to support you."