and other open-ended pixelated worlds became a way to escape the pressure. But it wasn’t until the pandemic that her love of calm, simple games went from nostalgic pastime to an active growing online community. Now, Kennedy is best known as Cozy K., awith half a million followers on TikTok and over 200,000 subscribers on both YouTube and Twitch who are all dedicated to watching her play one of the fastest-growingEven if you’re not aware of the moniker, you’ve probably played a cozy game before.
“I’m seeing a lot of women in their twenties and thirties, some in their forties even, this different generation that’s always liked gaming, but never felt included,” she says. “So now they see this community where they can talk about gaming and share pictures without being shamed or pushed out for their age or gender.”
“The draw for old players and new players, specifically when it comes to cozy games, is this idea that it’s more accessible,” Alexander says. “I know that I could just sit there and I’ll be able to get it quite quickly. I think folks just didn’t know that this was a genre. And for the development side of things, people are gravitating towards because you really have to come up with a smooth core mechanic that feels good.”were first released in the Nineties.
“I feel like a lot of us who are really into cozy gaming, are kind of chasing that nostalgic feeling of the games we played as a child gave us,” she says. “We finally have adult money, and are using that to be able to heal our inner child by creating our dream gaming setups to enjoy these wholesome games as a form of self-care and de-stressing from all the anxiety that being an adult brings.
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