Betr plans to launch a traditional sportsbook in time for the 2024 NFL season, and CEO Joey Levy is already marketing the new product as easy to use.
It’s also ready to market a different kind of sportsbook in a very competitive space. The company picked up $15 million in funding this year to enter the sports betting landscape. “We’re going to methodically roll out the sportsbook platform in a manner where we’re looking to get to profitability on a state-by-state basis, ensuring we can cover operating expenses and minimum guarantees in each of these states before expanding further,” Levy said. The boxer is taking on Mike Tyson in a sanctioned event on July 20, another promoting opportunity for Betr.
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