, Duolingo and LinkedIn are incorporating games into their platforms – and reinforcing that even free games come at a cost.
Duolingo is an app designed to help people learn languages. It’s been around since 2013 and has over 50 million users. Since its launch, it’s leaned heavily into gamification, increasingly adopting mechanics that seem designed, and LinkedIn offer their games for “free,” but increasingly, I can’t help but feel that this is misleading. We live in a data-economy—our online time, our clicks, and our views have real-world value. All three companies use games to get users onto their sites daily.
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