Microsoft Corp. will launch its own online store for mobile-game consumables in July, creating an alternative to Apple Inc. and Google’s app stores and their fees.
Bond says the store is launching on the web, versus an app, so it’s “accessible across all devices, all countries, no matter what, independent of the policies of closed ecosystem stores.” “This web-based store is the first step in our journey to building a trusted app store with its roots in gaming,” an Xbox spokesperson said in an email.
The European Union’s Digital Markets Act, which went into effect this year, freed tech companies to start their own direct-to-consumer web stores and avoid Apple and Google’s fees.
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