Netflix and Roblox team up for a digital theme park that’s heavy on corporate synergy

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Lawrence is a contributing reporter at Engadget, specializing in our AI overlords, musical doodads and, of course, garden variety gaming and tech. To that end, Lawrence once lost badly in multiplayer Mario to Nintendo’s own Shigeru Miyamoto, who laughed gleefully as he threw him down a pit.

Netflix and Roblox have teamed up for a digital theme park with activities pulled from the streamer’s many popular franchises. Netflix Nextworld is an area within Roblox that’s currently in early access. The company says the experience is “all about bringing fans to the entertainment they love.”cartoon. The whole thing is arranged like a theme park, with mini-games and easter eggs galore.in which, well, people try to guess if something is cake.

Playing these games and exploring the park nets users collectibles and wearables from various shows, which are then used to decorate a private space called a Fan Pod. Some of these collectibles include a Demogorgon plushie head and the iconicFinally, there’s something called the Streamship, which is a shared space to watch Netflix content. The company says this “home base within Nextworld” will provide “social features” and include events like “premieres and viewing parties.

 

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