I imagine all game developers get butterflies in their stomachs when they're about to push their game live, but it's not often a game previously given away for free suddenly starts asking for money. That was the deal indie studio Landfall made with players when it surprise-released Content Warning on April Fools' day.would be free to claim for its first 24 hours, after which Landfall would start charging $8.
"It felt likely that would be bigger than any of our similar small projects, but we definitely didn't expect it to happen so quickly," Nylund told PC Gamer in an interview this week."It was definitely a lot of excitement and a lot of confusion about how it blew up as quickly as it did." Despite being a risky move for sales figures, Nylund attributes Content Warning's breakout success in part to those first free hours.
"Right now we're crossing our fingers thinking it'd be really cool to reach a million copies in the first two weeks," Nylund said.
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Source: pcgamer - 🏆 38. / 67 Read more »