Exclusive: Adidas quietly steps into crypto gaming partnership

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It's a sign that major brands are still open to cutting deals with web3 companies.

Players still standing in the second season of Crypto: The Game, a Survivor-inspired tournament for a pot of pooled ether, will get to bid on 10 one-of-oneIt's a sign that major brands are still open to cutting deals with web3 companies, suggesting that at least some of the sector's stigma is dissipating.: The iconic streetwear brand is no stranger to digital assets, garnering some success with NFTs alongside Nike, Tiffany's, and Gucci during the Metaverse heyday of 2021.

The second season stepped up some aspects of operations — it's built on Coinbase's Base network and entries are now NFT-based .Share on linkedin

 

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