Can Gaming Help Coachella Get Its Mojo Back?

starts on Friday, but the Indio, Calif., music festival intends to get the momentum going early — at least in the virtual world of Fortnite.Festival, according to Goldenvoice, the event’s creator. The rhythm game will play host to the festival action, alongside other new in-world experiences, including a new destination and themed virtual outfits.

Coachella’s occupation of the Fortnite Festival Jam Stage will showcase event hallmarks like Le Grande Wheel and Spectra Tower, among others. The Festival Main Stage will give fans a chance to take the spotlight and perform Jam Tracks from Coachella 2024 artists, with show visuals inspired by Coachella’s physical stages.

Ultimately, Coachella’s goal is to create a virtual version of its festival that mirrors the real-world event, with some aspects intentionally blurring the line between them.

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