Over the last several years, gaming has quickly become a vastly popular channel, with mobile gaming stepping further into the spotlight since early 2020.
The findings are drawn from GWI’s online research among U.S. internet users who are mobile gamers aged 16-64 through an online survey. GWI only interviews respondents aged 16-64 and their figures are representative of the online populations of each market, not its total population.When it comes to defining the mobile gamer, AdColony found that there is no easy way to identify this consumer because there is a broad range.
Mobile gamers include a variety of individuals with different interests, consumer behaviors and incomes. Image credit: AdColony "Contextual shopping involves brands targeting people with whom they have found success in the past, but the trick is to learn target behaviors instead of individuals," Ms. Ortiz-Luis said."This not only respects privacy, but it allows for a better and broader audience to be shaped.
Two in three gamers, 66 percent, find advertising on websites less disruptive to their online experience, while 64 percent find ads on websites more relevant to them than in apps.Italian fashion house Gucci partnered with social app Zepeto in a gaming-centric push to engage consumers. The collaboration allowed users to dress their Zepeto 3D avatars in pieces from Gucci’s latest collections (
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