America was culturally adrift in the 1990s. When the Cold War ended, it took a big piece of the nation’s identity with it. So it’s not shocking that, absent a real honest-to-goodness war for the first time in half a century, the most materialistic society in history dove headfirst into brand wars. Pizza wars. Burger wars. Console wars. None of these were as high profile as the Cola Wars between Coke and Pepsi. And, like most American wars, it got exported elsewhere.
Pepsiman was funny and self-deprecating, too, always enduring a slapstick injury after each delivery that would be modeled by a crumpled can at the end of each ad. Now that Pepsi had a resilient, lovable mascot with a killer theme song, sales soared. Soon, Pepsiman grew bigger than just TV ads. There was licensing afoot. Pepsiman merch is a thing. There are watches and piggy banks and collectible bottle caps and backpacks.
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