How a 20 cents fee upended the US gaming world

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Software company Unity's plan to charge game developers is met with a bitter backlash, which insiders say will severely harm the firm's reputation.

The firm was going to charge 20 cents every time a Unity-backed game was installed on any device, a move that analysts warned could collapse studios and nix new releases.

"Game makers have already begun to consider switching engines," said Rhys Elliott, market analyst at the Newzoo consultancy. The main innovation was that designers could build on elements from other games, such as the lighting of a background or the movements of characters. Hundreds of developers took to social media to slam a proposal they said would kill studios relying on free-to-download games and any smaller outfits that happened to develop a hit game.

The vitriol from developers suggests Unity has a long way to go before it is accepted back into the fold.

 

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