Streaming has been part of the video game industry for years now, but it has yet to take off in a big way. In a new interview with the Financial Times, Ubisoft CEO Yves Guillemot revealed his belief that will change over the next decade. Guillemot claims that the shift"will take time. But when it takes off, it will happen very quickly." Guillemot went on to state that this belief is the reason that Ubisoft agreed to a recent deal with Microsoft over Activision's streaming rights.
Ubisoft's Activision Streaming RightsIn August, Microsoft and Ubisoft announced a partnership agreement that would give the latter company streaming rights to all of Activision's new and current games, including the Call of Duty franchise. The agreement hinges on Microsoft's purchase of Activision receiving final approval. It's looking increasingly likely that will happen, and if it does, Ubisoft will have those streaming rights for 15 years.
Will Cloud Gaming Take Off?While Yves Guillemot believes the cloud will be a big part of gaming's future, it's hard to say for sure. There are a lot of areas of the world that simply don't have the internet structure to support cloud gaming right now. However, Guillemot told the Financial Times that some emerging markets will find greater early success with cloud gaming.