SAN FRANCISCO, Sept 27 — The blockbuster football video game franchise from Electronic Arts, no longer linked to Fifa, will allow mixed-gender lineups in fantasy matches that have triggered sexist pushback even before the Friday release.
Spotlights on female football stars such as Sam Kerr and Alexia Putellas reflect the reality of the sport today, something the franchise wants to capture, EA Sports FC vice president of brand David Jackson told AFP. Since kicking off the franchise in 1993 with Fifa International Soccer, the annually refreshed lineup has become a key part of EA’s business, boasting some 150 million players last year alone.
“While we were called Fifa, we weren’t able to realise the potential due to limitations of the rights that we held.” EA uses motion-capture technology on real athletes and in-stadium cameras to capture action that translates into the gameplay, ramping up the amount of content it gets from games in top leagues, he said.
Piscatella expects FC 24 to be among the top 10 best selling video games of this year in the United States.
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