Candy Crush pioneered ‘freemium’ gaming, letting players play for free but spend money or watch ads for extra moves.
First appearing on a website, it shifted to Facebook and then mobile, where it took off and has now been downloaded 5 billion times. King president Tjodolf Sommestad said Candy Crush Saga and its other titles like Farm Heroes Saga showed that mobile games could have enduring appeal. Todd Green, Candy Crush general manager, said the game was constantly updated to make it more satisfying, from optimising the tiny bounce when candies land in the grid to adding new levels, including the 15,000 milestone.
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