The franchise has shed the FIFA name for the first time as the California-based video game giant pursues a vision of becoming a"global football platform" incorporating broadcast games, live match play and more.
Along with freeing EA from contractual constraints that came with carrying the FIFA name, the rebranding also enables the franchise to avoid being marred by scandals at the governing body. "Yes, the FIFA license is gone, and the game won't feature the World Cup, but other than that, the feature set is basically unchanged and arguably even improved," Circana video game analyst Mat Piscatella said of FC 24.
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