Deadfellaz's DFZ Labs taps gaming giant Unity to help with new game

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Like other NFT collections hoping build their brand, Deadfellaz is jumping into gaming with the help of gaming engine Unity.

Unity’s internal development team will assist DFZ Labs as it builds a digital trading card video game.

"We can’t overstate how powerful it is to have Unity collaborating on this game with us," Psych, lead artist and co-founder of DFZ Labs said in a statement."Our game plan includes an entirely new level of action and immersion for the [trading card game] genre; and there is no one better equipped to take on that task than Unity."

Exploring ways to create new revenue streams through gaming and merchandising has become increasingly important for some NFT, brands as sales volumes have fallen by as much as 90%.blog post"While initial intentions were to develop a P2E TCG, our last year of research and gameplay development has seen us validated in our belief that a gamer’s main desire is enjoyment," the company said.

 

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