Nintendo's profit jumps as Super Mario franchise gets a boost from hit film

FILE - A traveler walks past an advertisement featuring a Nintendo character at Narita airport in Narita near Tokyo on June 10, 2022. Nintendo reported Thursday, Aug. 3, 2023, a 52% increase in net profit for the first fiscal quarter on the back of the success of its Super Mario movie and the new Zelda video game.– Nintendo reported a 52% increase in net profit for the first fiscal quarter on Thursday following the success of its Super Mario movie and the new Zelda video game.

Also helping lift Nintendo’s results was the popularity of “The Legend of Zelda: Tears of the Kingdom” game, released in May, the latest in the hit action-adventure series. Hardware sales jumped nearly 14% to 3.9 million Nintendo Switch machines, while software sales also grew, increasing 26% to 52 million games sold.

Nintendo has been pushing the idea of having several Nintendo Switch consoles per household, not just one, with family members each working a machine to play together.

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