The trademark X is a contender for legal challenges because it is frequently used and mentioned. The business formerly known as Twitter may also have trouble defending the X brand.
Similarly, a blue-and-white letter “X” is covered by a federal trademark owned by Meta Platforms, whoseplatform is a new Twitter rival. The trademark was registered in 2019 and covers the software and social media industries.Analysts and brand agencies estimate that between $4 billion and $20 billion was lost as a result of Musk’s action.
According to Joshua White, assistant professor of finance at Vanderbilt University, the rise of Twitter has also made words like “tweet” and “retweet” a common part of modern culture, used to describe how prominent figures like politicians and celebrities interact with the public.
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