Nintendo's first theme park outside of its native Japan will open in California next month, just weeks before Mario gets the big-screen treatment in a major new Hollywood film.
But with the video game industry now eclipsing movies in size, and theme parks using increasingly interactive technology to immerse guests, bosses of the two companies have joined forces to capitalize on the platform-hopping plumber's global popularity. Visitors race along a real-life track surrounded by actual set pieces, but can aim and shoot virtual shells at computerized villains they see displayed on their head-mounted, individual visors.There are also a number of mini-games in which visitors with interactive wristbands can accrue coins and stamps, to qualify for a "final showdown" with the evil Bowser Jr."We are known for our film franchises, which are terrific, and they're very immersive. Games are a different thing.
"I've known Mario since I was in second grade. That was one of my first games on the Game Boy," said his partner Lexsi Houseman, dressed as Luigi.The official launch of Super Nintendo World is set for February 17, when visitors surrounded by mechanical Yoshis, Piranha Plants and Goombas from the beloved gaming franchise will be greeted by actors dressed as Mario, Luigi and Princess Peach.
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