In a statement on microblogging site Weibo, the U.S. firm's subsidiary Blizzard China said it contacted NetEase last week with a proposal to extend their partnership and that the Hangzhou-based company had declined.NetEase did not immediately respond to a Reuters request for comment.it would end its 14-year partnership with NetEase, the second-largest gaming company in China.
NetEase, in a November earnings briefing, said it had made the utmost effort to negotiate but found the proposed terms requested by the U.S. company unacceptable. NetEase then said it would have to discontinue Activision Blizzard's game service in China, the world's biggest gaming market, on Jan. 23.saidNetEase rose to become a gaming giant partly by publishing Activision Blizzard's games in China. The company has since accelerated its own game development capability, with in-house games now accounting for over 60% of revenue.
This is just baffling. Blizzard announced the end of such partnership, and NetEase only responded shortly after, people were already leaving the job and moved on. Now Blizzard is attempting to pin some guilt on NetEase by such a nonsense statement. There's no turning back.
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