FALLING IN LOVE WITH GAMING
“My business partner at DIFY, Roy Kek, and I saw how gaming became a platform for friends and loved ones to connect and communicate beyond Skype and Zoom. We also noticed that more people were gaming casually, and more were also becoming content creators,” she said, referring to social media users creating videos, written content or analysis of games.
I would say e-sports has many similar values to sports. It is not just about a gamer hiding in a room, gaming all the time, like many may think. In conjunction with TI11, Emerge Esports also launched Empower Esports in October. Currently available online, the lifestyle brand offers merchandise such as jerseys from top e-sports teams around the world.
“There were definitely quick dismissals at the start. Even while networking, people would question if I actually know Dota 2 or MLBB. To break the ice, I sometimes have to quote some of the characters in the game I have played so they know I do know the game,” she said.