The PlayStation VR2's $550 price isn't as high as it seems | Digital Trends

Across the board, VR headsets are going up in price. Just look at Meta’s Quest Pro, which costs a whopping $1,500. That trend seems to be continuing with the PlayStation VR2, which we now know we retail at $550 . These lavish prices signal that the entry-level days of VR are coming to an end, and that companies may be comfortable courting hardcore fans of the tech who want more powerful and impressive hardware.

The case for PlayStation VR2’s $550 price To get some context on the current state of VR, I spoke with George Jijiashvili, principal analyst at Omdia. Jijiashvili was surprised by the price point, as Omdia expected PlayStation VR2 to be priced less than the PS5. Still, he explained the factors that likely led to this PlayStation VR2 pricing decision.

“On reflection, selling a PSVR with its controllers at a higher price than the PlayStation console is not without precedent,” Jijiashvili explained. “Sony must not have encountered significant pushback on this six years ago, so they’ve opted for a similar pricing strategy now with PlayStation VR2 … PlayStation VR2 also offers significantly improved hardware specs over PlayStation VR, which come at increased component and manufacturing costs.

“Despite higher-than-expected price point, Omdia remains optimistic about PlayStation VR2’s chances of success,” he says. “Omdia’s preliminary estimates indicate that as many as 4 million PlayStation VR2 headsets could be sold in the first two years of its availability, achieving attach rate of about 8% with users of PS5 consoles.”

Even Jijiashvili admits that the PlayStation VR2 gears itself toward that hardcore VR community. “Sony has made a conscious decision to target its core, dedicated console player audience,” he says. “This is in stark difference to Meta’s approach with Quest 2, which is geared towards expanding the addressable base of VR, beyond a typical console/PC gamer.”

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