Microsoft announced late last week that it would be acquiring game publisher Activision Blizzard for $68.7bn — a price that we are told makes this the most expensive deal ever for the gaming industry. That’s steep, sure, but arguably fitting for a company with this kind of pedigree. And, significantly, it says a lot about where the eggheads think the industry is going.
Even if gaming isn’t your thing, you’re likely to be aware of Activision or have engaged with its wares; directly or through acquisition, Activision counts Guitar Hero, Call of Duty, World of Warcraft and Candy Crush among its titles — and soon these will fall under the Microsoft umbrella...