KATE THOMPSON DAVY: Why the Activision deal is big news for everyone, not just gamers

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The purchase is a huge boost for Microsoft’s subscription gaming business, the Game Pass service

Microsoft announced late last week that it would be acquiring game publisher Activision Blizzard for $68.7bn — a price that we are told makes this the most expensive deal ever for the gaming industry. That’s steep, sure, but arguably fitting for a company with this kind of pedigree. And, significantly, it says a lot about where the eggheads think the industry is going.

Even if gaming isn’t your thing, you’re likely to be aware of Activision or have engaged with its wares; directly or through acquisition, Activision counts Guitar Hero, Call of Duty, World of Warcraft and Candy Crush among its titles — and soon these will fall under the Microsoft umbrella...

 

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