is a leader in the growing digital sports-betting industry. Now, it is making a move to be a bigger player in the media sector.
DraftKings is making a major push into the media business, wagering that radio shows and sports recaps will drive additional customers to its betting products. Last month, DraftKings said it reached a deal to acquire the Vegas Sports Information Network, a sports-betting media company with on-screen hosts like Brent Musburger, for an undisclosed amount.executive, to set the strategy for its media business.
The agreement with DraftKings is the first major licensing deal struck by Meadowlark Media, the sports-media startup founded by Mr. Le Batard and former ESPN President John Skipper that owns the rights to Mr. Le Batard’s podcast. Earlier this year, Meadowlark said it raised $12.6 million from funders including former Sony Pictures Chief Executive Michael Lynton and the sports-streaming company DAZN.
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