But Cyrus’ new video — whose original live video shoot had to be put on hold due to COVID-19, sending the team searching for new options — is notable for its strategic Sony marketing. For years, Sony has touted its “One Sony” initiative, which offers artists on Sony’s music labels a pipeline into Sony’s film and gaming divisions.
”“We are excited to introduce a special collaboration between SME artist Noah Cyrus, PlayStation, and Dreams,” Midori Tomita, VP in charge of brand communication for Sony Coprorations, said in a statement. “This is an amazing and unique example of Sony’s purpose statement: to ‘Fill the world with emotion, through the power of creativity and technology.
Another Cyrus? Isn't one more than enough?
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