Electronic Arts, meanwhile, saw players flock to online sports in hit franchises devoted to soccer, baseball, and American football.
"Following a record-breaking year in 2019, with gaming software generating $143 billion of consumer spend, the industry is now poised for further growth, with captive audiences worldwide acting as a catalyst." "We were expecting the console segment to see a dampened year as a result of people putting purchases of software and hardware ahead of console releases. But with people stuck at home, you have a massive base of existing content that people are engaging with."
Nintendo, for example, doubled its ad spending on US television in the March-April period compared with a year ago, according to research firms.
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