In this Jan. 23, 2020, photo, a traveler walks past a propaganda featuring Nintendo character at Narita airport in Narita, near Tokyo. Japanese video game maker Nintendo is reporting a 29% rise in quarterly profit on solid demand for its Switch console during the year-end shopping season.
“We are thinking about the Nintendo brand that way,” said the company’s game designer, Shigeru Miyamoto. He stressed that Nintendo characters have an extra, interactive element because they originate from video games.Nintendo has been banking on its intellectual property. Its own branded store and event space in Tokyo has opened recently, and a Nintendo park is set to open at Universal Studios Japan in Osaka, central Japan, later this year.
With October-December profit at 134 billion yen , up from 104 billion yen a year earlier, it raised its full year Switch sales forecast to 19.5 million machines, up from 18 million projected earlier.Nintendo said it continues to see opportunities for growth from the handheld Switch Lite, launched in September, which is a compact and lightweight version of the Switch meant for on-the-go playing.
Miyamoto said one strength of Nintendo products was that grandparents are playing with their grandchildren, highlighting a wide age range of users.
yurikageyama Nintendo could do it!
yurikageyama Mirroring Disney intellectualproperty and trademark abuse around publicdomain eh
yurikageyama Disney keeps many animals in cages. Even elephants born there who will only know prison. Skip them.
yurikageyama Mirroring a franchise which itself borrowed from others is a good way to water down your product's appeal
yurikageyama More kids these days already know Mario and Yoshi over Mickey Mouse and Donald Duck
yurikageyama I would think they may need some more well known IP’s to get on Disney’s level.
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