Tennis expands gaming tie-ins to win next generation of fans

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Titles popular among younger gamers are expected to lead to an increase in those playing and watching the sport

For anyone wondering how Spanish tennis sensation Carlos Alcaraz might have fared against Andre Agassi in his prime, TopSpin 2K25 offers gamers a chance to find out. The latest edition of the popular video game series, released in April — more than a decade on from the much-loved TopSpin 4 — allows users to play as several tennis greats, including Roger Federer, Serena Williams and Pete Sampras. However, Novak Djokovic fans will have to wait.

During this year’s French Open, top Tennis Clash players even competed for €5,000 in prize money in the Roland-Garros eSeries. Three of the Grand Slams now also have a presence on Roblox, the online gaming platform popular with primary school-age children. More than 70mn use it daily.

 

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