FILE – Marc Whitten, Microsoft Corp.’s chief production officer of interactive entertainment, is pictured May 21, 2013, at an event in Redmond, Wash. On Tuesday, June 25, 2024, General Motors announced Whitten will take the helm of its troubled robotaxi service, Cruise, as it tries to recover from a gruesome collision that triggered the suspension of its California license.
General Motors, which had hoped Cruise would be generating $1 billion in annual revenue by 2025, has since scaled back its massive investments in the robotaxi service. The cutbacks resulted inThe arrival of new leadership at Cruise came on the same day rival robotaxi service Waymo disclosed its driverless vehicleswho wants ride within the city. Waymo had been only accepting requests from riders selected from a waiting list that had grown to 300,000 people.
Although Waymo’s vehicles so far haven’t been involved in any collisions like the one that sidelined Cruise, the company recently issued a voluntary recall that required delivering a software update throughout its fleet after one of its robotaxis hit a telephone pole in Phoenix.
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