New Xbox ad tries to put you off from buying a console

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Microsoft's future strategy for Xbox has been made clear through a new TV advert, which bizarrely riffs on Scream.

Why bother buying an Xbox? says Xbox advert Microsoft’s future strategy for Xbox has been made clear through a new TV advert, which bizarrely riffs on Scream. With Xbox Series X/S sales still coming up short, behind the PlayStation 5 and Nintendo Switch, Microsoft is already making a pivot towards the next generation. The company has teased its next gen hardware plans on several occasions, implying it’s a handheld device similar to the Switch.

You can play Xbox games through Amazon Fire sticks via the Xbox TV app, as long as you have a subscription to Game Pass Ultimate. As such, there’s no need to have an Xbox Series X/S console, as long as you’re happy playing games via the cloud. It’s a bizarre advert pitch though, to essentially devalue any need for an Xbox console, in what’s a clear sign that Microsoft has given up on trying to sell the current generation of hardware.

 

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