Palworld Getting Its Own Equivalent to The Pokemon Company

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Palworld Entertainment, Inc. will expand the brand beyond the current video game.

An effort is now underway to grow the Palworld franchise beyond the current game. Today, Sony Music Entertainment, Aniplex, and Pocketpair announced the creation of a new joint venture known as Palworld Entertainment. Palworld Entertainment plans"to expand and develop new businesses associated with the hit game.

According to the press release, the joint venture"will be responsible for developing the reach of the intellectual property and for expanding commercial business endeavors, including the global licensing and merchandising activities associated with 'Palworld,' outside of the interactive game." From that description, it sounds a lot like Palworld Entertainment will serve in a capacity similar to The Pokemon Company. It remains to be seen whether Palworld Entertainment will have nearly as much to manage, but the first Palworld products will be made available later this week at Pocketpair's booth at Bilibili World 2024, which will take place this weekend.

Palworld has been one of the video game industry's biggest success stories in 2024. Released in early access in January, Palworld has found huge success on Steam, selling more than 15 million copies, and on Xbox Game Pass where it's been played by more than 10 million people. There has been talk about bringing the game to other platforms, and it seems like PlayStation is a very safe bet, especially now given Sony's involvement with Palworld Entertainment.

What kind of Palworld products do you want to see? Do you think the creation of Palworld Entertainment will help expand the brand? Share your thoughts with me directly on Twitter at @Marcdachamp, on Bluesky at @Marcdachamp, or on Instagram at @Dachampgaming!


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